We are living in an era where speed, relevance, and the impact of digital products are no longer simply desirable — they are essential for the survival of companies. Digital product management, as advocated by Marty Cagan, has been a guiding light for teams building extraordinary, user-centred products with strong alignment between technology, business, and experience. But we are now entering a new phase — one where how we build matters just as much as why and what we build. This is where Vibe Coding comes in.

In this article, I propose an integrated vision of how Product Management and Vibe Coding intersect, complement one another, and, together, can redefine the way we build digital products. I also demonstrate, with data, that this intersection has profound implications for company performance indicators, team careers, and the very nature of innovation.

Artificial Intelligence is a Leadership Imperative. Is Your Team Ready?

Artificial Intelligence is no longer a side project or a topic confined to IT departments. It now sits at the core of how organisations grow, compete, optimise operations, and make strategic decisions. Yet many leadership teams still treat AI as a technical issue, delegating it to data scientists or technology teams — a narrow view that significantly limits its potential.

In truth, AI is not a tech issue. It’s a leadership challenge.

Recent research involving thousands of executives shows a clear pattern: organisations led by AI-literate executive teams are significantly more capable of identifying where AI can drive value — and translating that insight into action. This isn’t about hiring a Chief AI Officer or sending one person on a course. It’s about the collective literacy of the top team — the ability to ask sharper questions, challenge assumptions, and lead with confidence in a world increasingly shaped by AI.

Discover the MSV-CMM: Mars Shot’s Vibe Coding Maturity Model. Learn how organizations evolve from informal AI code use to full AI-native software development. Improve productivity, governance, and innovation in 2-week sprints.

Traditional consultancies are too slow. Software houses focus on code, not business value. Training providers raise awareness, but rarely drive transformation. Mars Shot is a next-generation consultancy that helps organisations solve real business problems — faster, smarter, and with people at the centre. In this article, we explain why companies are stuck, why legacy models no longer work, and how Mars Shot uses AI and modern build methods like vibe coding to deliver real impact in weeks, not quarters. If you're looking to rethink how your business applies technology, this piece is for you.

At Mars Shot, we don’t just talk about the future — we build with it. And if there's one reality redefining industries faster than anything else, it’s this: AI doesn’t eliminate jobs; it eliminates tasks. What matters now is not whether you can code — but whether you know how to guide AI to deliver real outcomes.

At Mars Shot - Redefine Your Limits, we believe the future belongs to those who dare to redefine their limits. Right now, one of the boldest shifts happening in tech is "vibe coding" — trusting AI to write code with you, or even for you. Some love it. Some fear it. Everyone's talking about it. But behind the noise, one truth is clear: the software engineering world is about to change forever.